Mike Rimoin is the current Secretary and Board Chair for m4a. Mike has a background in shared mobility and transportation demand management. He currently leads King County Metro’s Innovative Mobility Program, working to develop new transit business models and service pilots that leverage emerging mobility technologies to improve mobility in King County.
Mike received a Bachelor of Arts degree from Middlebury College and an MBA from the University of British Columbia. Prior to his role at King County Metro, Mike developed pilots and partnerships for the ReachNow car-sharing and ride-hailing service and launched new lines of consulting and commuter outreach services for Seattle’s transportation management association, Commute Seattle.
Mike has always been fascinated by transportation, but his love for shared mobility grew in 2010 when he spent a semester abroad for an MBA program in Copenhagen. There he witnessed the amazing impacts on sustainability, equity, and quality of life that high-quality transit systems, world-class bike infrastructure, and new shared-economy concepts like bikeshare were making. Mike believes that mobility is a basic human right, and that shared mobility systems have the potential to make human civilization more equitable, sustainable, connected, and resilient.